Generation Privacy: Young Consumers Leading the Way
The annual Cisco Consumer Privacy Survey is one of many research-based, data-driven publications in Cisco’s Cybersecurity Study Series. This double-blind study is based on a survey of over 2600 consumers in 12 countries globally.
Learn more in this blog by Cisco Privacy Director, Robert Waitman, who is also featured in this Cisco Newsroom article.
Consumers - particularly the younger generations - are exercising their Data Subject Access Rights and leaving providers over their data practices and policies.
Source: Cisco 2023 Consumer Privacy Survey
Consumers share support and concerns with using personal data in Artificial Intelligence (AI).
48%
Believe AI can be useful in improving our lives
54%
Are willing to share anonymized personal data to improve AI products
62%
Concerned about the business use of AI today
60%
Use of AI by organizations has already eroded trust in them
Source: Cisco 2023 Consumer Privacy Survey
Learn how Responsible AI starts with a commitment to respecting privacy and human rights.